Answer Engine Optimization (AEO) is a strategy focused on getting your web site content to appear in AI-generated answers on platforms like ChatGPT, Gemini, Copilot, or Perplexity.

These platforms are increasingly outcompeting traditional organic and paid search engine rank when it comes to driving qualified visitors to your web site.

AEO involves structuring content to provide direct, factual answers and preparing it for AI extraction. From a technical perspective, this includes setting up structured data / schema markup. 

From an editorial perspective, creating high-quality, conversational content, and ensuring clear formatting with an emphasis on answering user questions directly is vital.

Effectively implementing AEO improves user experience by providing clear answers and relevant content. It also builds brand authority in AI search results, ensuring that your web site has a chance of staying relevant in a rapidly evolving digital landscape. AEO includes a foundational implementation stage as well as ongoing analysis, adjustment, and reporting.

Get started with an AEO strategy today.

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